By comprehending and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the possibilities of winning a sale. In today's busy service world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win percentages. B2B marketing has the unique obstac… Read More


The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


Mark Donnigan: It's going terrific, Ben. I am so satisfied to be here on your program.Especially offered the importance as well as the urgency of the subject we're going to be taking on over the training course of this discussion as well, which is one that I think is actually under-discussed. One that might if not raise some eyebrows, however may g… Read More